Our Mission
From the ancient Silk Road to the digital age, the circulation of goods has defined human connection. Anureka uses AI to accelerate this flow, letting people find what they need with the speed of thought. We use intelligence to bridge the gap between longing and having, reshaping how humans connect with the world.
We believe shopping should be effortless. Whether you're browsing videos online or navigating a 200,000 sq ft warehouse, our AI-powered tools eliminate friction and put discovery at your fingertips.
Our Team
A passionate team building the future of commerce.
Tom (Wangpeng) An
CEO & Co-Founder
Staff ML engineer with ~10 years building multimodal LLM/VLM systems end-to-end — previously at Instacart (Caper Cart), TikTok, and Meta AI Research (FAIR), and a CVPR Spotlight author. He left Instacart to build Anureka full-time, reinventing how people discover products with AI.
Jerry An
CTO
Building the AI infrastructure behind Anureka's products — real-time indoor navigation for Eurkart and the multimodal search powering PickFromVideo. Focused on systems that stay fast and reliable at scale.
Mia Laurent
Head of Product
Turning AI capability into simple, intuitive products for millions of shoppers across PickFromVideo and Eurkart. Obsessed with removing the friction between wanting something and finding it.
Our Business Model
Anureka is built on a sustainable, multi-revenue business model that aligns our success with the value we deliver to consumers and retail partners.
Free for Consumers
Our core apps — PickFromVideo and Eurkart — are free to download and use. We believe great shopping tools should be accessible to everyone.
Affiliate Commerce
When users discover and purchase products through PickFromVideo, we earn a commission from retail partners. Our AI ensures relevant, high-quality recommendations.
Retailer Partnerships
We offer premium analytics and navigation services to retail partners, helping them optimize store layouts, understand shopper behavior, and increase in-store conversion.