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Why Indoor Navigation is the Holy Grail of Retail

Why Indoor Navigation is the Holy Grail of Retail

We have mapped the entire world with GPS, yet we still get lost looking for a screwdriver in Home Depot. The "last 100 feet" problem costs retailers billions in lost sales and frustrates millions of shoppers.

Why GPS Fails Indoors

GPS signals cannot penetrate thick concrete roofs. Traditional solutions like Bluetooth beacons are expensive to install and maintain. Eurkart takes a different approach.

Visual Positioning & Fingerprinting

By using the sensors already in your phone—camera, magnetometer, and gyroscope—Eurkart builds a precise "fingerprint" of the store interior. This allows for blue-dot navigation accurate to within a few inches, without expensive infrastructure.

Why Indoor Navigation is the Holy Grail of Retail - Anureka Insights